Mwenge – opposite Maria Stopes hospital, Dar es salaam, Tanzania
+255 754 400 437
+255 673 400 437
info@amc.co.tz

HIGH LIFE GIN ACTIVATION2019-01-28T10:44:57+00:00

BRIEF

Client: HIGH LIFE GIN ACTIVATION 

Brief

A campaign designed to engage end users to increase penetration and consumption of HighLife Gin to the intended audience.

KEY PROJECT PERFOMANCE INDICATORS

  • Project Detailing (TOMA)
  • Increase Guinness Smooth live trial
  • Product Experience (create differentiated consumer proposition in the Lite category ‘Refreshment’ )

DURATION

4 WEEKS DAR ES SALAAM