Client: HIGH LIFE GIN ACTIVATION
A campaign designed to engage end users to increase penetration and consumption of HighLife Gin to the intended audience.
KEY PROJECT PERFOMANCE INDICATORS
- Project Detailing (TOMA)
- Increase Guinness Smooth live trial
- Product Experience (create differentiated consumer proposition in the Lite
category ‘Refreshment’ )
4 WEEKS DAR ES SALAAM