Client: HIGH LIFE GIN ACTIVATION 

Brief

A campaign designed to engage end users to increase penetration and consumption of HighLife Gin to the intended audience.

KEY PROJECT PERFOMANCE INDICATORS

• Project Detailing (TOMA)
• Increase Guinness Smooth live trial
• Product Experience (create differentiated consumer proposition in the Lite category ‘Refreshment’ )

DURATION

4 WEEKS DAR ES SALAAM